The BMW Group has a long tradition of creating the automotive future. Products believe the best way to predict the future is to create it. With the BMW 7 Series, products create luxury today. Thanks to innovations that change the game, convenience of comparison, and contemporary design and dynamics are impressive and very efficient.
“The new BMW 7 series represents a Product view of contemporary luxury. The product considers technical innovation and high quality from all details as important as the language of emotional forms and an atmosphere of interior well-being. During the design process, the Product Party worked with the idea of ??’Technology Poetry’ – the feeling of perfect interaction between progressive technology and its translation into design. ”
Dynamic proportions, precision lines, and sculptured surfaces: The BMW 7 Series shows the typical BMW design in its most elegant form. Be it the bumpy front, the extended side view or the strong rear, the BMW 7 Series exudes a natural and authoritative presence from every angle.
Elegant side view
At the front, the broad frame of the large and upright kidney grille stands out clearly, giving the BMW 7 Series its dynamic, forward-surging character. The air inlet below, optically divided into three, extends along the entire front apron, giving the vehicle an exceptionally authoritative and distinctive appearance. Equipped with LED technology as standard, the inner tubes in the optional Adaptive LED headlights are connected with the kidney grille by a horizontal strip.
One lighting technology which, literally, highlights the way forward is BMW Laserlight, which is recognizable by the blue-colored, horizontal bars in the centers of the tubes.
Self-assured front end
In the side view, the gently descending roof line traces an especially elegant silhouette. Peripheral chrome-plated window outlines merge seamlessly into the Hofmeister kink. The double crease with integrated door handles extends from the front to the rear lights in two precise lines. They create a narrow area between them which appears as a constant band of light due to the interplay between light and shade in the side surface, emphasizing both the length and lateral height of the BMW 7 Series. The balanced look and the optically low centre of gravity of this sedan are supported by a chrome-plated trim that extends from the Air Breather along the entire side of the vehicle.
The horizontal alignment of all rear elements emphasizes the breadth and authority of the BMW 7 Series. A horizontal chrome bar boldly extends across the entire width of the vehicle, thus creating an optical connection between the lights. For the first time, the L shape of the light bars is also continued in the glass geometry, which gives the rear lights an even more striking appearance. The tailpipe finishers are enclosed by a striking chrome frame. In combination with the wide track and the shaped wheel housings, they lower the optical center of gravity, giving the BMW 7 Series a unique presence when viewed from the rear as well.